In these days, people tend to read pictures and interesting fonts instead of reading a text word by word. The old fashioned news times roman with all words size 12 makes a text become very dull and do not know where to start reading.
Take myself as an example, when I saw a magazine cover, I will read the biggest font first, as it is very eye-catching and I think the biggest font tell the most important information. Plus the picture aside, I guess I get the main idea of the story. Then I decide whether I want to read the details of story. From the magazine aside, the first thing I saw is the yellow fonts in the middle, it stands out from the black colour background, plus it has the biggest font size. This line is very eye-catching. It seems that this is the cover story as it tries to gain people's attention. As this is a cover page of magazine, the magazine wants to show the most interesting stories on the cover in order to attract people's consumption. Therefore, there are other stories listed in the bottom part. There is no distinction that the upper part is ideal and the bottom is realistic. The whole page is "real" information giving. (The information are real as they really exists inside the book, yet the stories may composed by the reporters =P)How about you? What does different font size and pictures mean to you? How do you read them?
Yea, I agree with you. Not just magazine, when I want to choose some fiction, I mostly prefer the one with nice picture on the cover. So I think pictures or graphics are really important for getting attention.
ReplyDeleteI also have the experience as you do. When I read the Newsweek, I would skim thorugh the biggest font text and pictures first. These two elements help me decide which texts to read as you know news is really boring...It is hard for me to read the whole magazine! >.<
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